Category Archives: Consumer Psychology

iPads vs. Adventures: Negative Stereotypes of Materialism

Posted on March 30, 2011 by Jenika

Suppose you’re sitting around one night and log in to Facebook.  You scan through your friends’ status updates, and notice one person excitedly trumpeting the arrival of their new iPad 2, chattering about all the cool features.  Maybe you’re not … Continue reading →

Posted in Consumer Psychology, Social Psychology | 4 Comments

March Madness: Priceless For Some, Overpriced For Others.

Posted on March 9, 2011 by Melanie Tannenbaum

When I was in college, I slept outside in a tent almost every night during the 2 coldest months of the year. OK, before you call me crazy, there’s more to the story. I actually did this for four years … Continue reading →

Posted in Consumer Psychology, Social Psychology | 6 Comments

Labels and Logos? Looks like you’re powerless.

Posted on February 10, 2011 by Melanie Tannenbaum

Imagine a woman who wanders into your local coffee shop with this bag thrown over her shoulder. What would you think of her? Well, you might think a lot of things — but more specifically, what would you think about … Continue reading →

Posted in Consumer Psychology, Social Psychology | 3 Comments

Want to read faster, think more creatively, and be a better person? Buy more brand-name stuff.

Posted on February 4, 2011 by Melanie Tannenbaum

What are some consequences of eating too much fast food? Weight gain? Check. Higher cholesterol? Check. Increased reading speed? Wait. Back up. Yes – as it turns out, fast food can have consequences that reach far beyond the bigger-bellied symptoms … Continue reading →

Posted in Consumer Psychology, Social Psychology | 9 Comments